Led the brand refresh for The Cocktail Collection, evolving the identity to feel more modern while maintaining its position within the luxury space.

As the brand grew, the existing system began to feel dated and lacked the refinement expected of a premium offering. The approach focused on elevating core elements, introducing more intentional typography, a refined color palette, and a cleaner overall composition to create a sense of sophistication and clarity.

A new suite of brand icons was developed as part of the refresh, bringing consistency and cohesion across touchpoints while reinforcing the brand’s elevated, detail driven aesthetic.

The updated system strikes a balance between modern restraint and elevated detail, allowing the brand to feel contemporary while preserving its sense of quality and indulgence.

Role: Lead Designer