Shiner Off-Road IPA was created to capture the adventurous spirit of Texas truck and off-roading culture through a bold, personality-driven visual identity. As Design Lead, I developed the packaging direction with the goal of creating a brand that felt rugged, distinctive, and unmistakably Texan while remaining cohesive within the broader Shiner portfolio.

The creative approach drew heavily from retro automotive signage, vintage garage graphics, and the craftsmanship found in classic truck culture. Custom typography serves as the centerpiece of the design, giving the brand a strong, confident voice, while hand-crafted pinstriping details add movement, energy, and a sense of nostalgia. Together, these elements create a visual language that feels both authentic and ownable.