Reflect merch
Merchandise / Print Design / Brand Identity
©️2021
Designed a limited-run merchandise collection for Richmond hardcore band Reflect to accompany the release of their newest single, creating a visual identity that channels the tension between optimism and unease present throughout the music.
The collection combines playful hand-drawn illustrations with bold typography and bright, high-contrast color, juxtaposing cheerful imagery with more ominous messaging. This tension became the foundation of the system, appearing across a graphic tee, crewneck, camo longsleeve, skatedeck, sticker pack, and promotional print.
Inspired by DIY punk and skate culture and the handmade aesthetic of hardcore flyers, the designs embrace imperfection and personality while remaining cohesive across formats. Each piece was designed to feel collectible on its own while contributing to a larger visual world surrounding the release.