Ten Gallon
Client: Shiner
Role: Associate Design Director
Packaging
Brand Identity
Art Direction
©️2025
Packaging suite concept for Shiner’s Ten Gallon IPA. For this direction, we set out to blend vintage and modern design elements, creating a visual identity that feels fresh and contemporary while still carrying a sense of nostalgia. Classic typography, bold graphic elements, and a heritage-inspired approach give the packaging a distinct personality while remaining rooted in Shiner’s longstanding brand history.
A warm cream base paired with bold blue and orange creates a palette that feels pulled from another era, while oversized typography, retro striping, and the custom cowboy hat icon bring a playful, distinctly Texas personality to the design. Together, these elements create a simple but recognizable system designed to feel equally at home in Shiner’s history and on a modern beer shelf.
