Ranch Reposado
Client: Diageo
Role: Senior Graphic Designer
Packaging
Brand Identity
Art Direction
©️2022
Concept design for Lone River’s Ranch Reposado. For this direction, we leaned into a vintage, letterpress-inspired aesthetic rooted in classic Western design. Bold, heritage-driven typography and a tactile, timeworn quality are paired with a rich reddish-orange label and contrasting black type, creating a package that feels distinctive on shelf while remaining authentic to the brand’s Texas roots.
The label was built around a dense, expressive typographic system that balances oversized product naming with smaller moments of storytelling and detail. Varying type styles, scale, and orientation create a sense of discovery while maintaining a strong hierarchy, allowing the design to feel collected and timeworn rather than overly polished.