Bakery Agency
Brand Identity / Logo Design / Website Design / Merchandise / Packaging Design
©️2024
Bakery is a fiercely independent creative agency based in Austin, Texas, known for its bold point of view and culture-first approach to branding. I had the opportunity to partner closely with our Design Director on a complete refresh of the agency's visual identity, beginning with a reimagined logo system and expanding into an entirely new brand world.
From there, we developed a refreshed visual language across collateral, merchandise, environmental graphics, and a full redesign of the Bakery website—creating a cohesive identity that better reflected the agency's personality: irreverent, confident, and unmistakably Austin.