Bakery Agency

Client: Bakery

Role: Associate Design Director

Brand Identity
Logo Design
Website Design
Merchandise
Packaging Design

©️2024

Bakery is a fiercely independent creative agency based in Austin, Texas, known for its bold point of view and culture-first approach to branding. I had the opportunity to partner closely with our Design Director on a complete refresh of the agency's visual identity, beginning with a reimagined logo system and expanding into an entirely new brand world.

From there, we developed a refreshed visual language across collateral, merchandise, environmental graphics, and a full redesign of the Bakery website—creating a cohesive identity that better reflected the agency's personality: irreverent, confident, and unmistakably Austin.

In addition to the agency rebrand, I also led the creative direction and label design for Bakery's in-house tequila brand, developing the packaging concept from initial strategy through final production.