Blind Tiger
Client: Bakery
Role: Lead Designer
Brand Identity
Logo Design
Brand Graphics
Environmental Applications
Signage & Collateral
©️2025
Developed the brand identity for Blind Tiger, Bakery's coffee shop and cocktail bar located on the ground floor of the historic Americana building on the edge of Downtown Austin.
The identity draws inspiration from Southwestern design traditions and the mystery of early speakeasies, balancing warmth and approachability with a sense of intrigue. Earthy tones, vintage-inspired typography, and understated graphic elements create a brand that feels timeless while remaining distinctly modern and approachable.
At the heart of the identity is the Blind Tiger mark itself—a custom tiger illustration with intentionally blank eyes, a subtle nod to the name and the clandestine spirit of the speakeasies that inspired it. This motif became an ownable brand asset, appearing throughout the space and across collateral to create a memorable and cohesive experience.
