Led the design and development of the Texas Special campaign and merch collection, establishing a cohesive visual system inspired by vintage Texas beer culture.

The approach draws from retro signage, heritage typography, and a bold palette to create a sense of authenticity and familiarity. This direction was translated across a range of touchpoints, including apparel, point-of-sale materials, and campaign assets.

By balancing nostalgic references with a refined execution, the system feels both timeless and adaptable, designed to live naturally within the brand while standing out at retail.

Role: Lead Designer