Led the redesign of Shiner Prickly Pear, reintroducing one of the brand’s most beloved seasonal beers through a refreshed, heritage-driven lens.

Rather than pushing toward a modern aesthetic, the approach leaned into Shiner’s legacy—drawing from vintage beer graphics and expressive typography to create something that feels both nostalgic and distinctly ownable. A bold, colorful illustration anchors the design, capturing the bright, refreshing character of the beer while bringing energy and approachability to the shelf.

Paired with a supporting social campaign designed to engage existing fans, the relaunch celebrates the return of a customer favorite while reinforcing its place within the Shiner lineup.

Role: Design Lead