Led the design of Shiner Off Road IPA, building a visual identity rooted in Texas truck and off roading culture.

The approach draws from retro automotive signage, with custom typography that anchors the design and gives the brand a bold, rugged presence. Pin striping details add a layer of craftsmanship and nostalgia, referencing classic truck culture while bringing movement and energy to the system.

The result is a distinct, character driven package that feels at home within Shiner’s lineup while carving out its own space on shelf.

Team: Morgan Unroe (Design Lead), Alex Vann (Senior Designer)