Ecopup is an eco friendly brand that creates a variety of dog products that are not only good for your dog, but are also great for the environment. What sets this brand apart from other eco friendly pet brands, is their focus on sustainable packaging. All of their packaging is either made out of reusable or recycled materials.

For this branding design concept, I wanted it to feel very colorful and playful. I wanted these products to really stand out from similar brands, so more people would be drawn to the products.